5 Reasons Social Media Is Crucial For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing channel for marketing that most companies have only started making use of in the last few years. However, it's crucial to make use of in particular if you're putting efforts in SEO. While the benefits of social media are not immediately apparent, they are crucial for SEO support. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some period of time. Social engagements occur when people comment, like on, share or tweet about content. Content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. This allows search engines to identify what people find most useful and what their algorithm deems high-quality. Content can also be indexed instantly whenever it's attracting a significant amount of social interaction.

2.) Link Building
It's been a long time that you could solicit links from other websites. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to build links the old fashioned way and create content of high-quality that is worthy of linking. How do you reach websites that will link to your website, شراء ساعات مشاهدة يوتيوب even if asking them directly would be considered "unnatural"? Social media is your answer. Social media lets you expose your content to people who are willing to link to it if it is worth linking to. Those people will also connect your content to their friends which will increase the impact of your content.

3) Content amplification
It doesn't matter how good the content you publish, it will not gain traction unless you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't get to those on your list of marketing contacts. Social media allows you to increase the reach of your content. If you send your content out to your followers, they will also share it with their personal followers If they are satisfied with the content. Then those people will be able to share it with their followers, further increasing your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand recognition These are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals
Search engines may use your brand's image and recognition to judge the quality of your site and how trustworthy it should be when they rank it in their algorithms. Alongside boosting your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Making these co-citations with social media can boost the trust Google has in your site, as well as aiding with branded search queries.

5) Social Indexing
Search engines have been indexing social media profiles since a while, which means they now appear on results pages for search engines. This allows your business to show up in search results for brand-related queries, which aren't restricted to your website. This gets better. Individual tweets from Twitter were once searchable and included in search results. This allowed your site to rank higher on search. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.