5 Reasons Social Media Is Essential For SEO

What does social media have to do with SEO? At MWI, we get this a lot from current and prospective clients. While social media has become an increasingly popular channel for marketing in recent times, many companies have not yet started to benefit from the potential of it. This is especially true if you are investing in search engine optimization. Creating and managing social media accounts are crucial to support SEO efforts, although the benefits are not immediately evident. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their ranking algorithms. Social engagements occur the time when people share, like, comment, share, or tweet about content. A piece of content that has more social engagements will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a method of determining the quality of content that people are able to use and what their algorithm determines to be of high quality. If an article is receiving lots of social engagement, it can be instantly identified.

2.) Link Building
It's long gone from the moment when you could simply go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make quality content that is relevant. How can you get your content to websites who are willing to link to your content, when the request is considered "unnatural"? Social media is the solution. Social media enables you to put your content in front of relevant groups of people who may be convinced to link to it when it's worthy of linking to. These people will be able to share your content with other people, increasing your influence.

3) Content amplification
You can make all the high quality content you want but it's not going to gain much traction without amplification. Sure, email marketing is a great way to amplify content, but it can only reach the people in your database of marketing. Social media allows you to increase the reach of your content. If you share your content, your following will connect with their friends if they find it useful. The people who share it will be able to share your content with their followers, thereby increasing your reach. In return, شراء لايكات فيسبوك you earn lots of relevant traffic and inbound links, as well as branding awareness and social signals All of these are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it must be for their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of your content. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google's trust and assist with brand-name searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while which means that they appear on search result pages. This allows your business to show up in search results for search queries that are branded and not exclusive to your site. It's more than that. Tweets that were individual from Twitter could be indexed and displayed in search results. This allowed your website to rank higher in searches. The service was temporary for a couple of months, until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.