Five Reasons Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is an incredibly growing channel for marketing that most companies have only just begun taking advantage of in the last few years, however it's very important to leverage - especially if you're investing funds into search engine optimization. Making and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits are not immediately apparent. Out of the numerous reasons to consider the use of social media in your strategy for online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for quite some time now. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has more engagements on social media will have more social signals. Social signals are utilized by search engines to rank content. This allows search engines to know the content that people are most interested in and what algorithm they believe to be good quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social interactions.

2) Link Building
There are no more days of going out and asking for websites to link to yours. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you get in touch with sites who are willing to link to your content , if they are not directly approached as an "unnatural" link building technique? Social media is your solution. Social media lets you post your content and share it with appropriate audiences that are willing to share it with others, should it be worth linking to. They will also share your content with their network which increases the power of your content.

3.) Content Amplification
You can create all the top-quality content you like, but it won't gain an enormous amount of attention without amplification. Yes, email marketing is an excellent method to amplify the content, but it'll only reach the people in your marketing database. Social media can help you reach new audiences with your content. Once you share your content, the people who follow you will be able to share it with their followers in the event that they find it helpful. These people will then share your content with their followers, increasing your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand recognition All of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand name and reputation to determine the credibility of your website and how trustworthy it should be within their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google calls this co-citation. Building these co-citations using social media will help improve the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since search engines are able to index social media profiles which means they show up in search results pages. This lets your company's brand be listed in search results on branded queries that are not only restricted to your business's website. But it gets even better than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well providing another method to ensure your content's ranking in the search results. This was just temporary for a few months until Google decided to discontinue this feature, شراء ساعات مشاهدة يوتيوب - site - which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.