Five Reasons Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI, alexa ترتيب المواقع (recommended site) we get lots of questions from our customers who are currently or are considering becoming clients. While social media has been a growing channel for marketing in recent times, many companies haven't yet begun to make use of the potential of it. This is especially important to consider if you're planning to invest in SEO. While the benefits of using social media may not be immediately apparent, they're crucial for SEO help. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. A social engagement happens when people comment, like or share tweets about a piece of content. Content with more social engagements is likely to have more social signals. Search engines measure these signals from social media, and then use them as an element of quality when evaluating content. It's a way to determine the content that people consider useful over what their algorithm decides is of good quality. A piece of content can be immediately indexed if it's receiving a lot of social interactions.

2) Link Building
The days of going out and soliciting websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links the traditional way and create content of high-quality that is linked-worthy. How do you get in touch with websites willing to link to your website if you ask them directly, which is an "unnatural" link building technique? Social media is the answer. Social media can help you present your content in front of people who are interested and could be in a position to influence them to link to your content should it be worthy of linking to. These users will then promote your content to others and increase your reach.

3.) Content amplification
You can create all the excellent content you'd like to however, it will not get much traction without amplification. Yes, email marketing is an excellent method to amplify the content, but it'll only reach those in your database of marketing. You can reach new audiences through social media. If you share your content, the people who follow you will connect with their friends when they are satisfied with the content. They will also share your content with their followers, increasing your reach. In return, you will gain a lot of relevant traffic including inbound links, social signals and brand awareness All of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be when they rank it in their algorithms. Social media is a great way to increase brand awareness and amplifies your content. Google calls this co-citation. Building these co-citations through social media will help improve the trust Google has in your site, as well as aiding with branded search queries.

5) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing up in search results pages. This lets your brand be displayed in search results for branded search queries that are not limited to just your company website. It gets even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in search. The service was temporary for a few months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.