5 Reasons Social Media Is Important For SEO

What do social media have to in relation to SEO? At MWI we hear lots of questions from our potential and current clients. Social media is a fast expanding marketing channel that many companies have only started using in the last few years, but it's very important to leverage in particular if you're putting funds into SEO. Making and managing social media accounts is crucial to support SEO efforts, though the benefits may not be immediately obvious. Of the many reasons to think about social media as part of your overall strategy to be online There are five main reasons it's important for SEO.

1.) Social Media Signals
It's no secret that Google, زيادة مشاهدات اليوتيوب Bing and other major search engines have been using online conversations as part of their ranking algorithms for some years now. Whenever people tweet, like or comment on a piece of content, this is called a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to rank the content. It's a way to measure what content people find useful over what their algorithm determines to be top-quality. If an article receives a lot of social engagement the content can be identified.

2) Link Building
It's long gone from the time when you could make a request for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. What is the best way to reach websites that are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the answer. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. These users will then share your content with others, increasing your influence.

3.) The amplifying of content
It doesn't matter how high-quality the content you publish, it's unlikely to get much traction until you amplify it. Sure, email marketing can be an excellent method to amplify content, but it can only reach the people in your marketing database. Social media lets you expand your reach with your content. If you share your content, your following will spread it to their networks if they find it useful. The people who share it will be able to share your content with their followers, increasing your reach. You'll also get relevant traffic, inbound linking as well as social signals and brand awareness, all of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand identity and awareness to determine the credibility of your website and how reliable it ought to be within their ranking algorithms. Apart from boosting the quality of your content social media can also help create brand awareness. This is what Google calls co-citation. The creation of these co-citations via social media can help increase Google's trust in your website , and will also help with branded search queries.

5) Social Indexing
Since the search engines are able to index social media accounts, they are now showing in search results pages. This lets your company's brand appear in search results for search queries that are branded and not limited to your company website. It's even more effective. Individual tweets from Twitter were once searchable and included in the search results. This allowed your website to be ranked higher in search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.