5 Reasons Social Media Is Essential For SEO

What does social media have to have to do with SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only just begun making use of in the past few years, however it's vital to take advantage of it - especially if you're investing funds into search engine optimization. While the advantages of social media might not be immediately obvious, they are vital for SEO support. Of the many reasons to think about social media as a part of your overall strategy to be online There are five main reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. When people tweet, like, شراء لايكات فيسبوك comment or share the content that is known as a social engagement. The more social engagements your content has, the more social signals it will bring to your website. Search engines evaluate these social signals and use them as an element of quality when evaluating the content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be top-quality. If a piece of content is receiving lots of social shares the content can be indexable.

2) Link Building
It's past the period when you could just go out and ask for hyperlinks from other sites. Google's Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating quality content that is relevant. How do you reach out to websites that will link to your content, if you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media allows you to publish your content to people who are willing to link to it, if it is worth linking to. People who promote your content to others and boost your authority.

3) Content Amplification
You can write all the top-quality content you like however it will not gain any traction without amplifying it. Email marketing is an effective method to increase the reach of your content , but it can only reach people in your marketing list. Social media lets you reach new audiences with your content. After you have shared your content, those who follow you will also connect with their friends in the event that they find it helpful. This will allow them to be able to share your content with their followers, thereby increasing your reach. Additionally, you will gain relevant traffic, inbound linking, social signals, and brand recognition All of which can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines many things about the quality of your site and how much it should be respected in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations through social media can boost Google's trust and confidence in your site, as well as aiding with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for some time now so they can now appear in the search results pages. This lets your company's brand appear in search results for branded queries that are not only restricted to your business's website. This gets better. Individual tweets on Twitter were at one time indexed and displayed in search results as well providing another method for your content to rank in the search results. It was only temporary for a few months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.