5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly expanding marketing channel that many companies have only started using in the past couple of years, yet it's crucial to make use of when you're investing resources in SEO. While the benefits of social media may not be immediately obvious, they are crucial to SEO help. Here are five reasons social media is vital to SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online conversation as part of their ranking algorithms. When people tweet, like, comment or share the content, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating what content is popular with users over what their algorithm decides is good quality. A piece of content could be instantly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
There are no more days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make high-quality content that is relevant. How do you reach out to websites that will link to your website, even if the request is thought to be "unnatural"? Social media is your solution. Social media lets you share your content with appropriate audiences that are willing to share it with others, should it be worth linking to. People who share your content with others and boost your authority.

3.) Content Amplification
You can make all the high quality content you want however it will not gain any traction without amplifying it. Marketing via email can be an effective method to increase the reach of your content , but it can only get to those on your list of marketing contacts. The possibility of reaching new audiences is through social media. If you share your content with your followers, they will share it with their own followers when they find it useful. These people will then spread the word to their networks which will increase the reach of your content. In return, you will gain a lot of relevant traffic, inbound links, social signals , and شراء متابعين تيك توك (socialwb.com) brand awareness All of these are used by search engines in determining the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can inform search engines many things about the quality of your site and how much it is trusted in its ranking algorithms. In addition to boosting your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. Co-citations can be created by using social media to boost Google's trust as well as aid with brand-name searches.

5) Social Indexing
Since search engines index social media websites which means they show in search results pages. This lets your company's brand show up in search results for brand-related queries, which aren't only restricted to your business's website. However, it's even more than that. Individual Tweets from Twitter were initially indexed and included in search results too giving another opportunity for your content to rank in search. It was temporary, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.