5 Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most companies have only started making use of in the past few years, however it's vital to take advantage of it when you're investing resources into SEO. Creating and managing social media accounts are extremely important to assist in SEO efforts, although the benefits are not immediately apparent. Here are five benefits of social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating the quality of content that people are able to use over what their algorithm decides is of high quality. Content can also be indexed instantly when it's getting a lot of social interactions.

2) Link Building
It's long gone from the period when you could just make a request for hyperlinks from other sites. Since the introduction of Google's Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method and create content of high-quality that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your site, if you ask them directly, which would be considered "unnatural"? Social media is your solution. Social media allows you to expose your content to of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. Those people will also be able to share your content with their networks which increases the power of your content.

3.) Content Amplification
You can make all the excellent content you'd like to, but it won't gain much traction without amplification. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach those in your marketing database. You can reach new audiences through social media. If you send your content out to your followers, they'll share it with their own followers If they are satisfied with the content. The people who share it will share your content with their followers, increasing the reach of your content. In addition, you'll gain relevant traffic and inbound links social signals, as well as brand recognition, alexa ترتيب المواقع all of which are used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand identity and awareness can tell search engines much about the credibility of your site and the extent to which it can be believed to be in its ranking algorithms. Alongside boosting your content, social media also helps to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations using social media can boost Google's trust and confidence in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media sites these profiles are now showing as search results. This allows your company to show up in search results for alexa ترتيب المواقع branded search queries , which is more than just your company website. This is even better. Individual Tweets from Twitter were at one time indexed and displayed in search results too providing another method for your website to be ranked in the search results. However, it was only temporary, and Google ended it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.