5 Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has been an increasing channel for marketing in recent times, many businesses have yet to benefit from the potential of it. This is particularly important when you're investing in SEO. Creating and managing social media accounts are important for supporting SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some time. A social engagement happens the time when people share, like, comment or share tweets about an article. A piece of content that has more social engagements is likely to have more social signals. Search engines measure these social signals and use them as an element of quality when evaluating content. This allows search engines to decide the most popular content and what their algorithms consider good quality. If an article receives lots of social engagement the content can be identified.

2) Link Building
It's past the period when you could just get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create good quality content that is pertinent. How do you reach out to websites who are willing to link to your content, when you ask them directly, which would be considered "unnatural"? Social media is your answer. Social media lets you present your content in front of relevant audiences that may be in a position to influence them to link to your content when it's worthy of linking to. People who connect your content to their network which will increase the impact of your content.

3.) Content amplification
You can create all the high quality content you want, but it won't gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your the content, but it'll only reach the people in your marketing database. The possibility of reaching new audiences is through social media. When you share your content, your followers will also connect with their friends should they find it valuable. They will then also share it with their friends, further increasing your reach. In return, you will gain an abundance of relevant traffic, alexa ترتيب المواقع, Read the Full Post, alexa ترتيب المواقع inbound links, social signals and brand awareness All of which are used by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's identity and awareness to determine the credibility of your website and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content social media also aids in build brand awareness. Google calls this co-citation. Building these co-citations using social media can help increase Google's trust in your web page and also assist by using branded search terms.

5) Social Indexing
Since search engines index social media sites and display them in search results pages. This allows your business to show up in search results for search queries that are branded and not limited to your company website. It's even better. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your website to rank higher in the results of a search. It was only for a short time, however the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.