5 Reasons Social Media Is Essential For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. Social media is a rapidly expanding marketing channel that many businesses have only recently begun to take advantage of over the past few years. However, it's essential to utilize it particularly if you're investing resources into SEO. Although the benefits of social media are not immediately obvious, they are crucial for SEO help. From the myriad of reasons to think about social media as part of your online strategy, here are 5 reasons why it's crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. A social engagement is the time when people share, like, comment or share tweets about a piece of content. A piece of content that has more social engagements will show higher social signals. Search engines evaluate these social signals, and use it as an element of quality when evaluating content. It's a way to determine what content is popular with users in comparison to what their algorithm determines to be top-quality. If an article has a high amount of engagement on social media it will be immediately indexable.

2.) Link Building
It's long gone of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links using the old method: make top-quality content that's relevant. What is the best way to reach websites who are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media is the solution. Social media allows you to post your content and share it with relevant audiences who may be willing to share it with others, when it's worthy of linking to. These people may also share your content with their networks which increases the power of your content.

3.) Content amplification
It doesn't matter how good the content you publish, it's not going to achieve much success in the absence of amplifying it. Email marketing is a great way to amplify the content, but it'll only reach those in your database of marketing. Social media allows you to increase the reach of your content. If you publish your content to your followers, they'll be sure to share it with their own followings when they find it useful. Then those people will also share it with their friends, further increasing your reach. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition These are used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand زيادة متابعين تويتر Awareness and Signals
Search engines may use your brand's image and recognition to judge the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Social media can help build brand recognition and boosts the visibility of the quality of your content. Google calls this co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Since search engines are able to index social media websites which means they show on search results pages. This allows your business to be listed in search results on search queries that are branded and not exclusive to your site. But there's more than that. Tweets that were individual from Twitter were once searchable and were displayed in the search results. This allowed your website to rank higher on search. It was only for a short time, however it ended and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.