5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is a rapidly expanding marketing channel that many companies have only just begun to take advantage of over the past few years. However, it's vital to take advantage of it when you're investing resources into search engine optimization. While the advantages of social media may not seem immediately apparent, they are crucial to SEO aid. There are many reasons you should think about social media as a part of your online strategy, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online conversations in their ranking algorithms. A social engagement is when people comment, like or share tweets about a piece of content. A piece of content that has more social engagements will have more social signals. Search engines look at these social signals, and زيادة مشاهدات اليوتيوب use them as an element of quality when evaluating the content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm determines to be good quality. The content you've created can be quickly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
There are no more days of soliciting websites to link to yours. With the emergence of Google's Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method and create content of high-quality that is linked-worthy. How do you get in touch with sites who are willing to link to your website if asking them directly is thought to be an "unnatural" link building practice? Social media can help. Social media allows you to place your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. People who share your content with their networks which increases the power of your content.

3) Amplification of content
You can make all the good-quality content that you wish to, but it won't gain an enormous amount of attention without amplification. Marketing via email is an excellent method of amplifying content but it's only going to reach people in your list of marketing contacts. Social media lets you reach new audiences with your content. If you send your content out to your followers, they will spread it to their own followers when they find it useful. This will allow them to be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic, inbound linking as well as social signals and brand recognition and can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines many things about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. This is what Google calls a co-citation. These co-citations can be developed through social media to improve Google's credibility and aid in brand-name searches.

5.) Social Indexing
Since search engines index social media profiles these profiles are now showing as search results. This allows your brand to show up in search results for branded queries that are not limited to your company website. It's more than that. Individual Tweets from Twitter were initially indexed and included in search results too - enabling another way to ensure your content's ranking in the search results. That was only temporary for a few months, until Google made the decision to stop the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.