Five Reasons Social Media Is Important For SEO

What the heck does social media have to do with SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is rapidly expanding channel of marketing that many companies have only just begun using in the last few years, however it's very important to leverage particularly if you're investing resources into SEO. Creating and managing social media accounts is important to assist in SEO efforts, even though the benefits of social media aren't always apparent. From the myriad of reasons to consider the use of social media in your online strategy Here are five advantages of it to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for some years now. If people tweet, share, like or comment on an article it is referred to as a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines measure the social signals they receive, and use them as an indicator of quality when ranking content. This allows search engines to decide the content that people are most interested in and what their algorithms consider good quality. The content you've created can be instantly indexed if it's receiving a lot of social interaction.

2.) Link Building
It's been a long time when you could make a request for links from other websites. With the advent of Google's Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method to create quality content that is link-worthy. How can you get your content to websites who are willing to link to your website, even if the request is considered "unnatural"? Social media is the answer. Social media allows you to place your content in front of the right people, who could be attracted to link to it in the event that it is worthy of linking to. People who be able to share your content with other people and increase your reach.

3.) Content Amplification
It doesn't matter how high-quality your content is, it's not going to get much traction in the absence of amplifying it. Yes, email marketing is an excellent method to amplify content, but it will only reach people within your marketing database. Social media can help you expand your reach with your content. Once you share your content, those who follow you will share it with their following if they find it useful. These people will then share it with their following and increase your reach. In return, you gain a lot of relevant traffic including inbound links, social signals , and brand awareness All of these are utilized by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can tell search engines much about the credibility of your website and how much it should be considered reliable in their ranking algorithms. In addition to boosting your content Social media can also create brand awareness. This is what Google calls co-citation. These co-citations can be developed through social media to improve Google's trust and help with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts since a while, which means they now appear on results pages for search engines. This allows your business to be listed in search results on branded queries that are not only restricted to your business's website. But it gets even better than that. Individual tweets from Twitter were initially indexed and included in search results, too giving another opportunity to ensure your content's ranking in search. The service was temporary for a few months, until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.