Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? MWI gets this kind of information frequently from current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only started taking advantage of in the past few years. However, it's very important to leverage in particular if you're putting resources into search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO efforts, although the benefits are not immediately evident. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook, comment or share an article, this is called a social engagement. A piece of content that has the highest number of social engagements will show higher social signals. Search engines evaluate these social signals and then use them as an element of quality when evaluating the content. This allows search engines to identify what people find most useful and what algorithm they believe to be top-quality. If something receives a lot of social interaction, it can be instantly classified.

2.) Link Building
The days of going out and soliciting websites to link to your site. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to build links by hand to create quality content which is relevant to linking. What is the best way to reach websites who are willing to link to your content, when the request is thought to be "unnatural"? Social media can help. Social media lets you put your content in front of relevant groups of people who may be influenced to link to it when it's worthy of linking to. They will also promote your content to their friends which increases the power of your content.

3) The amplifying of content
It doesn't matter how good the content you publish, it won't be popular in the absence of amplifying it. Yes, email marketing is a great way to amplify content, but it can only reach the people in your database of marketing. Social media can help you expand your reach with your content. After you have shared your content, your following will be able to share it with their followers if they find it useful. This will allow them to promote your content to their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking social signals, as well as brand recognition, all of which can be utilized by search engines to make quality evaluation.

content amplification lifecycle

4) Brand Awareness and Signals
The brand's identity and reputation can inform search engines an awful lot about the overall quality of your site's content and the degree to which it should be considered reliable in their ranking algorithms. Alongside boosting your content social media can also help increase brand recognition. Google calls this co-citation. Co-citations can be created through social media to improve Google's credibility and aid in branded searches.

5.) Social Indexing
Since the search engines are able to index social media accounts which means they show in search results pages. This allows your business to show up in search results for branded search queries on more than only your website. It's even more effective. Individual tweets from Twitter were once indexable and displayed in the search results. This allowed your site to be more prominent in the search results. It was only temporary for a few months before Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for alexa ترتيب المواقع getting your content ranked.