5 Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear these questions frequently from our potential and current clients. Social media is a fast expanding marketing channel that many businesses have only recently begun using in the last few years. However, it's very important to leverage - especially if you're investing resources into search engine optimization. While the advantages of social media are not immediately apparent, they are crucial to SEO support. From the myriad of reasons to think about the use of social media in your online strategy Here are five reasons why it's crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time now. If people tweet, share, like, comment or share an article that is known as a social engagement. The more social engagements a piece of content has, the more social signals it will bring to your site. Search engines analyze the social signals they receive, and use them as an indicator of quality when ranking the content. It's a way to determine the quality of content that people are able to use and what their algorithm determines to be good quality. A piece of content could be instantly indexed if it's receiving a lot of engagement on social media.

2) Link Building
It is long past the moment when you could simply make a request for hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm, SEOs are forced to do link building the traditional way - create high quality content that is linked-worthy. But how do you reach sites who are willing to link to your website if you ask them directly, which is an "unnatural" practice for building links? Social media is the answer. Social media allows you to post your content and share it with appropriate audiences that are willing to link to it, when it's worthy of linking to. They will also promote your content to their networks which will increase the impact of your content.

3.) Amplification of content
It doesn't matter how good the content you publish, it's not going to achieve much success until you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't get to those on your marketing list. It is possible to reach new audiences via social media. If you send your content out to your followers, they'll also share it with their personal followings if they find it helpful. Then those people will spread the word to their networks to increase your reach. You will also gain relevant traffic and inbound links social signals, inbound linking, and brand awareness All of which are used by search engines for content quality evaluation.

content amplification lifecycle

4) Brand Awareness & Signals
Brand image and recognition can tell search engines much about the credibility of your website and how much it is believed to be in its ranking algorithms. In addition to boosting your content Social media can also create brand awareness. Google calls this co-citation. Building these co-citations using social media can boost Google's trust in your web page and also assist with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear on results pages for search engines. This enables your brand to be displayed in search results for your branded search queries , شراء ساعات مشاهدة يوتيوب which is more than only your website. It gets even more effective. Tweets on their own from Twitter were once indexable and displayed in search results. This allowed your content to be more prominent in the results of a search. The service was temporary for a couple of months, until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for شراء ساعات مشاهدة يوتيوب getting your content ranked.