Five Reasons Social Media Is Important For SEO

What exactly does social media have to have to do with SEO? At MWI we hear many of these inquiries from customers who are currently or are considering becoming clients. Although social media has been an increasingly popular channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is particularly important to consider if you're planning to invest in search engine optimization. While the advantages of social media may not be immediately apparent, they are essential for SEO support. There are many reasons why you should consider social media as a part of your overall strategy to be online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. When people share content via Twitter, Facebook, comment or share the content, this is called a social engagement. A piece of content with more social engagements is likely to have more social signals. Search engines measure these social signals, and consider it an indicator of quality when ranking content. It's a way to measure the quality of content that people are able to use in comparison to what their algorithm decides is of high quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social interactions.

2.) Link Building
It's past the time that you could make a request for links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links by using the traditional method of creating quality content that is relevant. What is the best way to reach websites that will link to your content, شراء ساعات مشاهدة يوتيوب when asking them directly would be considered "unnatural"? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to link to your content, in the event that it's worth linking to. These people will be able to share your content with other people, increasing your influence.

3) Content Amplification
You could create any high quality content you want however it will not gain any traction without amplifying it. Yes, email marketing is an effective way to boost content, but it will only reach those in your database of marketing. Social media lets you increase the reach of your content. If you send your content out to your followers, they will spread it to their own followings when they find it useful. This will cause them to share it with their following to increase your reach. As a result, you get a lot of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with search results that are branded.

5) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now appear in search result pages. This allows your brand to appear in search results for search queries that are branded and not limited to your company website. This is even better. Tweets that were individual from Twitter could be indexed and were displayed in search results. This allowed your site to be ranked higher in the search results. It was temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.