Difference between revisions of "Business in Society"

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==Description:==
==Description==
Over the next 5 years, the mobile convergence will develop in three theme
As businesses expand their global reach, environmental footprints are everywhere around us and giant global corporations are emerging. It result in an increasingly level of societal suspicion about the effects on big business on society at large.


Convergence of technology will develop with communication,broadcast and computing
In the 21st century the essence of doing business will move beyond simply creating shareholders wealth, which is mostly established by Anglo-Saxon economies. To borrow Milton Friedman's phrase, "the business of business is business” will extend its reach to other fields.


Technological capabilities that can be developed on the move are rapidly burring the distinction between mobile phone and PCs.  
Furthermore, as the Western economy is shifted towards a knowledge based economy it mainly consists of knowledge workers whom personal aims and motivations are different as during the 20th century. Therefore, businesses and how they do business has to move beyond creating shareholder value.


Ongoing advances in sophistication,functionality and personalization  will continue to sustain handset renewal
Large companies must build social issues into strategy in a way that reflects their actual business importance. Such companies need to articulate their social contribution and to define their ultimate purpose in a way that is more subtle than "the business of business is business" and less defensive than most current CSR approaches.


==Enablers:==
==Enablers==
o Ubiquity : With forecast billion mobile devices in use by 2007, the 'anytime anywhere' advatages of mobile services are very apparent<br>
*Blurring boundaries between responsibilities and laws<br>
*Butterfly effect<br>
*Discontinuities in demographics and resources<br>
*Growing safety, security concerns; sensitivity to risk<br>
*Rising inequality <br>
*Shifting values, social norms<br>
*Ubiquity of technology<br>


o Immediacy : Information can be accessed, delivered and acted upon in real time by the user without the start-up time required for a desktop PC<br>
==Inhibitors==
*Corporations that do not comply with agreed conventions<br>
*Shareholder value<br>
*Global legislation in form of coventions and treaties<br>
*National goverments that do not comply with agreed conventions<br>


o Personalization : Mobiles are now personal accessories, capable of holding data and enabling access to information and services which can be tailored to the needs of the individual<br>
==Paradigms==
owing to pressure from the world community and corporate citizen, over the next ten years businesses will operate differently as they do now.


o Localization : Recognising where the user is located and matching information or services to that location adds a unique value to mobile services<br>
==Experts==
*EU<br>
*United Nations<br>
*National Governments<br>
*Research Institutes & Universities (CSR research)
*Business Schools<br>
*The Economist<br>
*McKinsey<br>


o Convergence : Thechnological capabilities that can be deployed on the move are rapidly blurring the distinction between mobile phones and PCs. Ongoing advances in sophistication, functionality and personalisation will continue to sustain handset renewal<br>
==Timing==
n/a


==Inhibitors:==
==Web Resources==
o Design and potable size(Display,resolution,memory.os)
*Business Ehtics Magazine http://www.business-ethics.com/
o Usability(Input/output device)
*Business Ethics' 100 Best Corporate Citizens for 2004 http://www.business-ethics.com/chart_100_best_corporate_citizens_for_2004.htm
ㅇCapability(speed),multi task)and interface with another product
*Financial Times Report on Business & development - http://news.ft.com/cms/cff778cc-de70-11d9-92cd-00000e2511c8.html
==Paradigms:==
*Financial Times Report on Sustainable business - http://news.ft.com/reports/susbusiness2005
blablaz
*HBS Working Knowlegde on Social Enterprise http://hbswk.hbs.edu/topic.jhtml?t=nonprofit
 
*INSEAD Knowledge - Business, Society & Environment - http://knowledge.insead.edu/theme.cfm?tid=4
==Experts:==
*The Economist Survey: Corporate Social Social Responsibility http://www.economist.com/surveys/displayStory.cfm?story_id=3555212
blabla
*Wharton on Business Ethics - http://knowledge.wharton.upenn.edu/index.cfm?fa=viewCat&CID=11
 
==Timing:==
blabla
 
==Web Resources:==

Latest revision as of 06:29, 6 September 2011

Description

As businesses expand their global reach, environmental footprints are everywhere around us and giant global corporations are emerging. It result in an increasingly level of societal suspicion about the effects on big business on society at large.

In the 21st century the essence of doing business will move beyond simply creating shareholders wealth, which is mostly established by Anglo-Saxon economies. To borrow Milton Friedman's phrase, "the business of business is business” will extend its reach to other fields.

Furthermore, as the Western economy is shifted towards a knowledge based economy it mainly consists of knowledge workers whom personal aims and motivations are different as during the 20th century. Therefore, businesses and how they do business has to move beyond creating shareholder value.

Large companies must build social issues into strategy in a way that reflects their actual business importance. Such companies need to articulate their social contribution and to define their ultimate purpose in a way that is more subtle than "the business of business is business" and less defensive than most current CSR approaches.

Enablers

  • Blurring boundaries between responsibilities and laws
  • Butterfly effect
  • Discontinuities in demographics and resources
  • Growing safety, security concerns; sensitivity to risk
  • Rising inequality
  • Shifting values, social norms
  • Ubiquity of technology

Inhibitors

  • Corporations that do not comply with agreed conventions
  • Shareholder value
  • Global legislation in form of coventions and treaties
  • National goverments that do not comply with agreed conventions

Paradigms

owing to pressure from the world community and corporate citizen, over the next ten years businesses will operate differently as they do now.

Experts

  • EU
  • United Nations
  • National Governments
  • Research Institutes & Universities (CSR research)
  • Business Schools
  • The Economist
  • McKinsey

Timing

n/a

Web Resources

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