Difference between revisions of "Future of Internet Television"

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==Group Members:==
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* [mailto:s.c.simonliu@gmail.com Simon Liu] <br>
* [mailto:zhikai.xu@gmail.com Zhikai Xu]  <br>
* [mailto:inez_nz@yahoo.com Zhen Ni] <br>
* [mailto:tsoe_loong@yahoo.com.cn Tsoe Loong Li] <br>
* [mailto:brian0822@gmail.com Brian Chiu] <br>
 
==Introduction of "Internet Television"==
 
 
 
==Research Questions==
===BASIC===
* [[What is web2.0? Why web2.0? What is Internet TV?]]<br>
* [[What is the difference between the current Internet and Web2.0?]]<br>
 
===Current Situation===
* [[What is the current technology in TV industry?]]<br>
* [[When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?]]<br>
* [[What are the stakeholders? Who are the key players of “normal TV”?]]<br>
 
===General Idea===
* [[Why do we need Internet TV?]]<br>
* [[What’s the difference between normal TV and Internet TV?/How does Internet work?]]<br>
* [[What kind of new innovations had been made in the era of Internet TV?]]<br>
* [[Who are the key players of “Internet TV”?]]<br>
 
===Marketing analysis===
* [[SWOT analysis normal TV and Internet TV?]]<br>
* [[Are people ready to accept Internet TV?]]<br>
* [[How large is the current market? what are most potential audience’s ages? locations? their expectations?]]<br>
* [[What is the bottleneck in the current web technology to realize internet tv?]]<br>
 
===Profit/expenses===
*[[Is possible to explore other profit sources?]]<br>
*[[How about future profit/expense?]]<br>
*[[Interactive advertising]]<br>
 
===Media mix===
* [[how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?]]
 
==Driving Forces==
 
*[[Government control]]
*[[IP]]
*[[Future Technology]]
*[[PVR (TiVo)]]
*[[Media Mix]]
*[[Payment]]
*[[Internet Technology]]
*[[Advertising]]
*[[User expectation]]
*[[Source of profit changing]]
 
==System Diagram==
<br>Handmade Messy One<div align="center">[[Image:Messy_Diagram.JPG]]</div>
 
==The Scenarios==
===Scenario Making===
 
 
<div align="center">[[Image:ScenarioMaking_matrix.jpg]]</div>
 
===[[Scenario 1: Internet TV with use of the traditional distributor]]===
[[Image:IPTV-Scenario_1.gif]]
 
===[[Scenario 2: Internet TV dominantion]]===
[[Image:IPTV-scenario_2.jpg]]
 
===[[Scenario 3: Co-exist]]===
[[Image:IPTV-scenario_3.jpg]]
 
===[[Scenario 4: The same TV industry structure]]===
[[Image:IPTV-scenario_4.jpg]]

Latest revision as of 09:15, 30 August 2010

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