Difference between revisions of "Future of Internet Television"

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==Group Members:==
hGgtSN http://djb3jDdmjckow30cnjcmd61l0dy.com
* [mailto:s.c.simonliu@gmail.com Simon Liu] <br>
* [mailto:zhikai.xu@gmail.com Zhikai Xu]  <br>
* [mailto:inez_nz@yahoo.com Zhen Ni] <br>
* [mailto:tsoe_loong@yahoo.com.cn Tsoe Loong Li] <br>
* [mailto:brian0822@gmail.com Brian Chiu] <br>
 
==Introduction of "Internet Television"==
 
 
 
==Research Questions==
===BASIC===
* [[What is web2.0? Why web2.0? What is Internet TV?]]<br>
* [[What is the difference between the current Internet and Web2.0?]]<br>
 
===Current Situation===
* [[What is the current technology in TV industry?]]<br>
* [[When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?]]<br>
* [[What are the stakeholders? Who are the key players of “normal TV”?]]<br>
 
===General Idea===
* [[Why do we need Internet TV?]]<br>
* [[What’s the difference between normal TV and Internet TV?/How does Internet work?]]<br>
* [[What kind of new innovations had been made in the era of Internet TV?]]<br>
* [[Who are the key players of “Internet TV”?]]<br>
 
===Marketing analysis===
* SWOT analysis normal TV and Internet TV?<br>
* Are people ready to accept Internet TV?<br>
* How large is the current market? what are most potential audience’s ages? locations? their expectations?<br>
* what is the bottleneck in the current web technology to realize internet tv?<br> there maybe some problems, like bandwidth, continuity of streaming?<br>
 
 
===Profit/expenses===
*Advertisement How does it work in normal TV? How will it work in Internet TV?<br>
*Is possible to explore other profit sources?<br>
*How is the current expense? Broadcast station’s cash out flow’s direction. <br>
*How about future profit/expense.<br>
*Interactive advertising<br>
 
 
===Migration===
* What will happen with the “normal” TV if the Internet TV successes?<br>
* [[What will happen with the key players of the normal TV?]]<br>
* Conflicts with the government<br>
* what is the impact of globalization. pros and cons?<br>
* what are other barriers in the way of migration?<br>
* Intellectual property? Creative Common, DRM?<br>
* what is the rime we expect to make Internet TV form a large enough popularity?<br>
* what is the potential route from nominal TV to Internet TV?<br>
 
===Media mix===
* [[how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?]]
 
==Driving Forces==
 
*[[Advertising]]
*[[Broadband expansion]]
*[[Continuous demand for higher standard home entertainment with reasonable cost]]
*[[Continuous exploitation of idle broadband resources]]
*[[Sources of Profit are changing]]
*[[Habits of audience are changing]]
*[[Habits of audience are changing]]
*[[New competitors are edging in]]
 
 
*[[Government control]]
*[[IP]]
*[[Future Technology]]
*[[PVR (TiVo)]]
*[[Media Mix]]
*[[Payment]]
*[[Internet Technology]]
*[[Information gathering]]
*[[Advertisement]]
*[[User expectation]]
*[[Source of profit changing]]
 
==System Diagram==
<br>Handmade Messy One<div align="center">[[Image:Messy_Diagram.JPG]]</div>
 
==The Scenarios==
===Scenario Making===
 
 
<div align="center">[[Image:ScenarioMaking_matrix.jpg]]</div>
 
===[[Scenario 1: Internet TV with us of the traditional distributor]]===
[[Image:IPTV-Scenario_1.gif]]
 
===[[Scenario 2: Internet TV dominantion]]===
[[Image:IPTV-scenario_2.jpg]]
 
===[[Scenario 3: Co-exist]]===
[[Image:IPTV-scenario_3.jpg]]
 
===[[Scenario 4: The same TV industry structure]]===
[[Image:IPTV-scenario_4.jpg]]

Latest revision as of 09:15, 30 August 2010

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