Difference between revisions of "Future of Television in 2012"

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== '''Introduction''' ==
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This page will contain the results of the scenariothinking process of group 3 of class DGM EMBA-06 on the following subject:
 
'''Future of TV in 2012'''
 
 
'''The members of Group 3 are:'''
 
  -Kim,Gun Tai
  -An, Hyo Sang
  -Seol, Jin Gil
  -Son, Jun Mo
  -Song, Ki Ju
 
== '''Group Works''' ==
 
'''1.System Diagram'''
 
[[Image:Future of tv.JPG]]
 
'''2.20 Research Questions and Answers'''
 
1) Which industry will lead Homenet business in the future?
  - Specialist: ISP Industry>Appliances > Settop manufacturing co,
  - Academic  : ISP Industry> Housing Industry>Appliances
  - Business  :Appliances >ISP Industry>Housing Industry
 
2) What kinds of services will be supplied on the TV Platform?
  - Entertainment(movie,game,music)
  - Banking/Pet care / Health care
  - Home security/Internet/ Cable co,
  - Satellite SVS Providers
  - Telecommucation
  - Broadcasting Center
 
3) Will be Territorial broadcasting, Satellite broadcasting and Cable 
  broadcasting integrated with the one business owner?
 
  - It is not like that.. As the one business owner, It could not
    satisfied the medium which become diversified and the demand
    of consumers.
  - Basically ,It provides the contents based on
    the self network, and as a contemts provider it would be the
    shape of  One Source for Multi Use.
  - Like initial Internet broadcasting, the  broadcasting stations
    would be more personalized and specialized  in the Biz.
 
4) Can DMB transfer existing ground and satellite broadcasting method?
 
  - In 2,010, existing ground broadcasting will be ended and it means
    the HDTV will be located with the standard.
  - The appearance of Digital TV based on HD technolagy will advance
    the direction which is a small and big size Simultaneously.
  - The form of large size will  be developing with the direction of
    maximization in  visibility and reality.Besides DMB will be the
    standard in miniaturization which emphasizes a portablity.
 
5) Will TV Home Shopping have a competitive power in comparison with
  Internet commercial transaction?
 
  - TV Home Shopping will work out it’s own salvation, But in present
    conditions, the competitive power will be weekened in comparison
    with e-commerce company.  
  - TV Home Shopping will  change in type  and  resembles with e-commerce
    company, because of a limits in time, Convenience of Settlement,
    Variety of Commodity.
  - GS e-Shop and CJ Mall reinforce the Open-Market Biz, and it reflect
    like this actual condition.
  - It is estimated that TV Home Shopping will  provide various purchasing
    applications,like Internet, IPTV, Mobile, Electric-Home Appliances,
    based upon current  network.
 
6) What are the difficult problems which  interrupt an activation of
  Digital TV ?
 
  - For the inducement of cosummer, the increase of High-Quality HD
    broadcasting program sould be necessary. But the production costs
    of HD contents are twice as much as it is for Analogue, HD could
    not contribute to the increasing of revenue.
  - Because of non-successful prorgrams that of Nature, Documentary etc,
    Advertisement profits are low
  - To solve this problem, Early-settlement of Digital TV  is necessary
    in Market.
 
7)How could the profit-sources of broadcasting be changed by the diversified   
  medium?
 
  - The diversified medium could make a diverse profit-sources. Consumers
    will enjoy  the other channel in the middle of  advertisement like
    a Cable-Movie channel.
  - The system of charging will be changed to that of PPV (Pay-Per-View),
    VOD method.
  - Also, the minization of product-costs with PPL / BPL will be
    generalized.
 
10) What kinds of consortium will be made in display convergence?
 
  - Display and Mobile commucation
  - Display and Mobile commucations and Entertainment
  - Display and Homenet and Housing
  - Display and Home automation
  - Display and Banking and Mobile
  - Display and Broadcasting and Data Service
 
11) How OLED market will grow and what kinds of application will be dominant in near future?
 
                                          (K unit)
            2005    2006    2008    2009  CAGR(%)
1.3"under 
- In 2005 : 26,155
 
- In 2006 : 38,621
 
- In 2008 : 62,547
 
- In 2009 : 72,464
 
CAGR = 29%
1.3"~3"    25,118  30,223  187,764  248,521  77
7~10"        0      0      1,372  1,579    54
10"above    97    174      452    688    63
 
=> OLED will be mostly used in small to medium sized application (such as, mobile phone and MP3 Player)
 
※Source : Display Search 2005. 2Q
 
12)What is the market size of LCD TV? 
                                  (K unit)
  2005    2006    2008    2009  CAGR(%)
  ========================================
  21,347  32,022  55,184  64,463  32
 
※Source : Display Search 2005. 2Q
 
13)How big is the hand-held TV among the display Market?
                                          (K unit)
          2005    2006    2008    2009  CAGR(%)
 
==================================================
Hand-held 1,596    1,705  1,982    2,174    8
Portion(%)(0.03)    (0.03)  (0.03)  (0.03)
 
※Source : Display Search 2005. 2Q
 
14)How Projector market will grow?
                                  (K unit)
  2005    2006    2008    2009  CAGR(%)
  ========================================
  3,800  4,400    5,700    6,300  13
 
※Source : Display Search 2005. 2Q
 
 
15) The demands for  Car AV
    -the total quantity of Demands for Car AV 
 
        2005    2007    2010
      =========================
          88    100    120  (mil unit)
 
    -The demands of display units for CAR  AV
      (for the purpose of DMB, DVD player and navigation display)
 
        2005    2007    2010 
      =========================
        13      22      60  (mil unit)
 
 
16) The demands for  Mobile phone
 
        2004    2005
      ==================
        480      530  (mil unit)
 
17) The demands for  Notebook  
 
        2005    2007    2010
      ============================
          58      80      120  (mil unit)
 
18) The Demands for  PDA Phone
        2005    2007    2010
        ==========================
          4        9      15  (mil unit)
 
 
19) What is the Needs of Customers for display unit in Outdoor
    It will be longer use time at one charge, weight, smaller size, 
    various application etc

Latest revision as of 05:23, 2 June 2010

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