Difference between revisions of "Future of Google"

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[[Image:Google.png|thumb|250px|right|Google]]
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== Company Profile ==
[[Image:GoogleApi.jpg|right|250px|thumb|This is pretty much the same way we are doing this Scenario Thinking assignment]]
 
Google Inc. is a U.S. public corporation firstly incorporated as a privately held compay in September 1998, which designed and is currently managing the Google Internet search engine. Google, a company starting out from a garage, is quickly conquering this information era, influencing every walks of life and business sectors with its innovative ways of thinking and comprehensive methodologies of operating its business.
 
[http://www.google.com Google's Homepage]
 
== Group Profile ==
*[[Remigius Barendse]]<br>
*[[Matt Stolwijk]]<br>
*[[Ning Xu]]<br>
*[[Asli Akilli-Cavusoglu]]<br>
*[[Paul Nguyen]]
 
*'''[[Group Resources]]'''
 
== Research Questions ==
[[Image:GoogleArt.gif|right|Google Art]]
===1.Industry ===
*[[How did the idea for Google come up?]]
*[[Is Google a stabile company at the moment?]]
*[[What is Google&#8217;s core business?]]
*[[What are Google' s additional businesses?]]
*[[Is Google dependent on other companies and/or partnerships?]]
*[[Is Google a centralized or decentralized company?]]
*[[Why is Google involved in so many ‘market segments’?]]
*[[How is the working environment within Google?]]
*[[Who are Google' s competitors (Core Business and General)?]]
*[[What are the sizes of Google' s competitors (Current)?]]
*[[What are the strongly related businesses with Google where they are NOT active in yet?]]*[[How many employees does Google have?]]
*[[What is Google' s business strategy?]]
*[[What is Google's business model?]]
[[Image:GoogleTech.gif|right|Google Tech]]
 
===2.Society===
*[[How does Google handles privacy issues?]]
 
===3.Technology===
*[[How many hits does Google generate a day?]]
*[[Where are they operating in the world?]]
*[[What new technology has been developed by Google?]]
 
===4.Politics===
*[[Why does Google adapt to the Chinese government]]?
 
===5.Finance===
*[[How did Google start with finance?]]
*[[What is Google's financial situation?]]
*[[Was Google involved in any take overs?]]
*[[How does Google gain revenue?]]
 
== Driving Forces ==
[[Image:GoogleMini.jpg|right]]
===1.Political Driving Forces===
*[[Google's adaption to the Great Firewall of China]] --[[User:Ning|Ning]]
 
===2.Technological Driving Forces===
*[[Google's technological innovation and R&D]] --[[User:Ning|Ning]]
*[[Storage capacity and sheer processing power]]
*[[Open source technology behind Google's power]]
*[[Getting the best knowledge workers]]
*[[Online Video Delivery]]
*[[Microchip controls the boundaries of the internet]]--[[Matt Stolwijk]]
*[[Wireless Internet everywhere]]
 
===3.Economical Driving Forces===
[[Image:GoogleCheese.jpg|right]]
*[[Information on its own is not enough anymore]]--[[Matt Stolwijk]]
*[[Market Research - Understanding the future customer]]
*[[Cost of Computer Resources]]
*[[Advertisement]]
*[[Law]]
 
==Scenario Analysis==
*[[Introduction]]
*[[Scenario 1: In search for Information dominance (Circa 2008)]]
*[[Scenario 2: Google suffers from law restrictions and privacy issues]]
*[[Scenario 3: Google becomes leader in online sales services]]
*[[Scneario 4: Google's Dominance over all Media (Circa 2012)]]
 
==System Map==
The draft version of our Google sytem map is based on our Day 1 on class discussion and quite unreadable. We made some links between all the driving forces and explain the meaning of them.
[[Image:OldGoogleSystemMap.png|thumb|350px|middle|System Map for the Future of Google: Draft Version]]
 
The final version includes all the major driving foreces and the basic two relations of inhibitor and enabler are marked by different colors of the links. We can see, from this map, 4 possible development directions that Google will probably move to, which help us envisage the 4 possible scenarios in our analysis part.
[[Image:GoogleSystemMap.png|thumb|450px|middle|System Map for the Future of Google: Final Version]]
 
==References==
=== Corporate Information ===
*[http://www.google.com/corporate/index.html Corporate Information]<br>
 
=== Wikipedia & Answers.com ===
*[http://en.wikipedia.org/wiki/Google Google on Wikipedia]<br>
*[http://www.answers.com/topic/google?method=6 Google on Answers.com]<br>
 
=== Articles ===
*[http://www.fastcompany.com/magazine/69/google.html Fast Company on Google's growth]<br>
*[http://peteroliver.wordpress.com/tag/google/ Google's Ten Things by Peter Oliver]<br>
*[http://xooglers.blogspot.com/ ex-Googlers on developments in search]<br>
*[http://money.cnn.com/2006/03/13/news/companies/pluggedin_fortune/index.htm CNN Article on Google]<br>
*[http://money.cnn.com/magazines/business2/business2_archive/2006/01/01/8368125/index.htm 4 scenarios on google's future CNNMoney google scenario analysis -Daniel]

Latest revision as of 04:13, 2 June 2010

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