Difference between revisions of "Future of Internet Television"
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*[[How about future profit/expense?]]<br> | *[[How about future profit/expense?]]<br> | ||
*[[Interactive advertising]]<br> | *[[Interactive advertising]]<br> | ||
===Media mix=== | ===Media mix=== | ||
Revision as of 16:21, 9 May 2006
Group Members:
Introduction of "Internet Television"
Research Questions
BASIC
- What is web2.0? Why web2.0? What is Internet TV?
- What is the difference between the current Internet and Web2.0?
Current Situation
- What is the current technology in TV industry?
- When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
- What are the stakeholders? Who are the key players of “normal TV”?
General Idea
- Why do we need Internet TV?
- What’s the difference between normal TV and Internet TV?/How does Internet work?
- What kind of new innovations had been made in the era of Internet TV?
- Who are the key players of “Internet TV”?
Marketing analysis
- SWOT analysis normal TV and Internet TV?
- Are people ready to accept Internet TV?
- How large is the current market? what are most potential audience’s ages? locations? their expectations?
- What is the bottleneck in the current web technology to realize internet tv?
Profit/expenses
- Is possible to explore other profit sources?
- How about future profit/expense?
- Interactive advertising
Media mix
Driving Forces
- Government control
- IP
- Future Technology
- PVR (TiVo)
- Media Mix
- Payment
- Internet Technology
- Advertising
- User expectation
- Source of profit changing
System Diagram
Handmade Messy One
The Scenarios
Scenario Making
Scenario 1: Internet TV with us of the traditional distributor
Scenario 2: Internet TV dominantion
Scenario 3: Co-exist
Scenario 4: The same TV industry structure
