Future of Internet Television

Group Members:

• Simon Liu
  
• Zhikai Xu
  
• Zhen Ni
  
• Tsoe Loong Li
  
• Brian Chiu
  

Research Questions

BASIC

• What is web2.0? Why web2.0? What is Internet TV?
  
• What is the difference between the current Internet and Web2.0?
  

Current Situation

• What is the current technology in TV industry?
  
• When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
  
• What are the stakeholders? Who are the key players of “normal TV”?
  

General Idea

• Why do we need Internet TV?
  
• What’s the difference between normal TV and Internet TV?/How does Internet work?
  
• What kind of new innovations had been made in the era of Internet TV?
  
• Who are the key players of “Internet TV”?
  

Marketing analysis

• SWOT analysis normal TV and Internet TV?
  
• Are people ready to accept Internet TV?
  
• How large is the current market? what are most potential audience’s ages? locations? their expectations?
  
• what is the bottleneck in the current web technology to realize internet tv?
  there maybe some problems, like bandwidth, continuity of streaming?
  

Profit/expenses

• Advertisement How does it work in normal TV? How will it work in Internet TV?
  
• Is possible to explore other profit sources?
  
• How is the current expense? Broadcast station’s cash out flow’s direction.
  
• How about future profit/expense.
  
• Interactive advertising
  

Migration

• What will happen with the “normal” TV if the Internet TV successes?
  
• What will happen with the key players of the normal TV?
  
• Conflicts with the government
  
• what is the impact of globalization. pros and cons?
  
• what are other barriers in the way of migration?
  
• Intellectual property? Creative Common, DRM?
  
• what is the rime we expect to make Internet TV form a large enough popularity?
  
• what is the potential route from nominal TV to Internet TV?
  

Media mix

• how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?

Driving Forces

• Advertising
• Broadband expansion
• Continuous demand for higher standard home entertainment with reasonable cost
• Continuous exploitation of idle broadband resources
• Sources of Profit are changing
• Habits of audience are changing
• Habits of audience are changing
• New competitors are edging in

• Government control
• IP
• Future Technology
• PVR (TiVo)
• Media Mix
• Payment
• Internet Technology
• Information gathering
• Advertisement
• User expectation
• Source of profit changing

System Diagram

Handmade Messy One

The Scenarios

Scenario Making

add Issue/Scenario table here

Driving forces	Scenario 1	Scenario 2	Scenario 3	Scenario 4
Government control <![if !supportLists]>1.       <![endif]>No control <![if !supportLists]>2.       <![endif]>Control of content <![if !supportLists]>3.       <![endif]>Control of distribution <![if !supportLists]>4.       <![endif]>Control of channel	3, 4	1, 2	2, 3, 4	2, 3, 4
IP <![if !supportLists]>1.       <![endif]>No patent <![if !supportLists]>2.       <![endif]>protected patent <![if !supportLists]>3.       <![endif]>implementation failure	2	2/3	2	2
Future Technology <![if !supportLists]>1.       <![endif]>IPTV <![if !supportLists]>2.       <![endif]>Google video <![if !supportLists]>3.       <![endif]>P2P	1	1, 2, 3	1, 2, 3	/
PVR (TiVo) <![if !supportLists]>1.       <![endif]>Prosperity <![if !supportLists]>2.       <![endif]>Failure	2	2	2	1
Media Mix <![if !supportLists]>1.       <![endif]>Convergence <![if !supportLists]>2.       <![endif]>Divergence	<![if !supportEmptyParas]> <![endif]><o:p></o:p>	1	<![if !supportEmptyParas]> <![endif]><o:p></o:p>	<![if !supportEmptyParas]> <![endif]><o:p></o:p>
Payment <![if !supportLists]>1.       <![endif]>Pay by user <![if !supportLists]>2.       <![endif]>Free for user (gov./ ads) <![if !supportLists]>3.       <![endif]>Mixed payment	3	2	| 3	1
Internet Technology <![if !supportLists]>1.       <![endif]>Full capacity <![if !supportLists]>2.       <![endif]>Not sufficient	1	1	1	2
Information gathering <![if !supportLists]>1.       <![endif]>fixed supplier <![if !supportLists]>2.       <![endif]>individuals <![if !supportLists]>3.       <![endif]>info online	1	123	123	1
Advertisement <![if !supportLists]>1.       <![endif]>existing forms of Ads on TV <![if !supportLists]>2.       <![endif]>mandatory ads on line (including ads in programs) <![if !supportLists]>3.       <![endif]>Interaction in ads	1, 3	2,3	1,3	1
User expectation <![if !supportLists]>1.       <![endif]>user expect it to be free <![if !supportLists]>2.       <![endif]>to be on demand <![if !supportLists]>3.       <![endif]>to be interactive	23	123	23	2
Source of profit changing <![if !supportLists]>1.       <![endif]>Ads <![if !supportLists]>2.       <![endif]>User <![if !supportLists]>3.       <![endif]>Government <![if !supportLists]>4.       <![endif]>Mix	4	1	4|2	4

Scenario 1: Internet TV with us of the traditional distributor

Scenario 2: Internet TV dominantion

Scenario 3: Co-exist

Scenario 4: The same TV industry structure