Future of Internet Television

Group Members:

• Simon Liu
  
• Zhikai Xu
  
• Zhen Ni
  
• Tsoe Loong Li
  
• Brian Chiu
  

Research Questions

BASIC

• What is web2.0? Why web2.0? What is Internet TV?
  
• What is the difference between the current Internet and Web2.0?
  

Current Situation

• What is the current technology in TV industry?
  
• When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
  
• What are the stakeholders? Who are the key players of “normal TV”?
  

General Idea

• Why do we need Internet TV?
  
• What’s the difference between normal TV and Internet TV?/How does Internet work?
  
• What kind of new innovations had been made in the era of Internet TV?
  
• Who are the key players of “Internet TV”?
  

Marketing analysis

• SWOT analysis normal TV and Internet TV?
  
• Are people ready to accept Internet TV?
  
• How large is the current market? what are most potential audience’s ages? locations? their expectations?
  
• what is the bottleneck in the current web technology to realize internet tv?
  there maybe some problems, like bandwidth, continuity of streaming?
  

Profit/expenses

• Advertisement How does it work in normal TV? How will it work in Internet TV?
  
• Is possible to explore other profit sources?
  
• How is the current expense? Broadcast station’s cash out flow’s direction.
  
• How about future profit/expense.
  
• Interactive advertising
  

Migration

• What will happen with the “normal” TV if the Internet TV successes?
  
• What will happen with the key players of the normal TV?
  
• Conflicts with the government
  
• what is the impact of globalization. pros and cons?
  
• what are other barriers in the way of migration?
  
• Intellectual property? Creative Common, DRM?
  
• what is the rime we expect to make Internet TV form a large enough popularity?
  
• what is the potential route from nominal TV to Internet TV?
  

Media mix

• how will TV be connected with other medias, like blog, cell phone, HDTV, digital TVs recorders/ digital video recorders(PVR/DVR) incorporated with Internet TV?

Driving Forces

• Advertising
• Broadband expansion
• Continuous demand for higher standard home entertainment with reasonable cost
• Continuous exploitation of idle broadband resources
• Sources of Profit are changing
• Habits of audience are changing
• Habits of audience are changing
• New competitors are edging in

System Diagram

Driving forces	Scenario 1	Scenario 2	Scenario 3	Scenario 4
Government control No control Control of content Control of distribution Control of channel	3, 4	1, 2	2, 3, 4	2, 3, 4
IP No patent protected patent implementation failure	2	2/3	2	2
Future Technology IPTV Google video P2P	1	1, 2, 3	1, 2, 3	/
PVR (TiVo) Prosperity Failure	2	2	2	1
Media Mix Convergence Divergence		1
Payment Pay by user Free for user (gov./ ads) Mixed payment	3	2	| 3	1
Internet Technology Full capacity Not sufficient	1	1	1	2
Information gathering fixed supplier individuals info online	1	123	123	1
Advertisement existing forms of Ads on TV mandatory ads on line (including ads in programs) Interaction in ads	1, 3	2,3	1,3	1
User expectation user expect it to be free to be on demand to be interactive	23	123	23	2
Source of profit changing Ads User Government Mix	4	1	4|2	4

The Scenarios

Scenario 1: Internet TV with us of the traditional distributor

Scenario 2: Internet TV dominantion

Scenario 3: Co-exist

Scenario 4: The same TV industry structure