Future of Internet Television
From ScenarioThinking.org
Contents |
Group Members:
Introduction of "Internet Television"
Research Questions
BASIC
- What is web2.0? Why web2.0? What is Internet TV?
- What is the difference between the current Internet and Web2.0?
Current Situation
- What is the current technology in TV industry?
- When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
- What are the stakeholders? Who are the key players of “normal TV”?
General Idea
- Why do we need Internet TV?
- What’s the difference between normal TV and Internet TV?/How does Internet work?
- What kind of new innovations had been made in the era of Internet TV?
- Who are the key players of “Internet TV”?
Marketing analysis
- SWOT analysis normal TV and Internet TV?
- Are people ready to accept Internet TV?
- How large is the current market? what are most potential audience’s ages? locations? their expectations?
- What is the bottleneck in the current web technology to realize internet tv?
Profit/expenses
- Is possible to explore other profit sources?
- How about future profit/expense?
- Interactive advertising
Media mix
Driving Forces
- Government control
- IP
- PVR (TiVo)
- Media Mix
- Payment
- Internet Technology
- Advertising
- User expectation
- Source of profit changing
- Expectation for higher standard entertainment with reasonable cost
- Continuous exploitation for revenue
System Diagram
Handmade Messy
Restructure
Restructure
The Scenarios
Scenario Making
Scenario 1: Internet TV with use of the traditional distributor
Scenario 2: Internet TV dominantion
Scenario 3: Co-exist
Scenario 4: Remain the same
